Five Goals for a Fairtrade Town
The purpose of a Fairtrade Town is to contribute to the Fairtade Foundation's aim of tackling poverty by enabling disadvantaged producers from poor countries to receive a better deal, through encouraging support for the Fairtrade Mark.
In order to fulfil this aim by becoming a Fairtrade Town, City, Village, Island, Borough, County or Zone* the following five goals must be realised and an application submitted to the Fairtrade Foundation. If approved a signed and dated certificate will be presented by the Fairtrade Foundation.
The local council must pass a resolution supporting Fairtrade, and serve Fairtrade coffee and tea at its meetings and in offices and canteens.
A range of Fairtrade products must be readily available in the area’s shops and served in local cafés and catering establishments.
Fairtrade products must be used by a number of local work places educational establishments, faith communities and other community organisations. A flagship employer is required for populations over 100,000. However if your community is smaller than this, you may still wish to have a flagship employer.
Attract media coverage and organise events to gain popular support for the campaign.
A local Fairtrade steering group must meet regularly to ensure continued commitment to Fairtrade Town status. The composition of your steering group should be representative of your community overall.
For further information on the Five Goals and how to make an application to become a Faitrade Town visit the Fairtrade Towns section on the Fairtrade Foundation's website
* For simplicity we refer to all these seven categories as Fairtrade Towns.