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Garstang Fairtrade Town

Garstang The World's First Fairtrade Town

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Fairtrade and Ghana Link Survey 2012


GARSTANG SURVEY 2012 (2010, 2008)
RESULTS
Local people. 
Sample size 150
number
percent
I would like you to look at the symbol on this card and tell me whether you recognise it or not? (Show Fairtrade Mark without text, but including word 'Fairtrade').
Yes
144
(193, 185)
96.0%
(96.5%, 92.5%)
No
6
(7, 15)
4.0%
(3.5%, 7.5%)
2. Which of these definitions do you think best describes what this symbol stands for? You can choose as many or as few as you wish.
Good value for UK shoppers
0
(0, 13)
0
(0%, 6.5%)
A better deal for third world producers
140
(193, 176)
93.0%
(96.5%, 88%)
Brand name
3
(0, 4)
2%
(0, 2%)
An independent endorsement (consumer guarantee)
0
(0, 1)
0%
(0%, 0.5%)
Consumer protection
0
(0, 2)
0%
(0%, 1%)
Oxfam
0
(0, 5)
0
(0%, 2.5%)
Traidcraft
0
(0, 7)
0
(0%, 3.5%)
Office of Fair Trading
0
(0, 9)
0
(0%, 4.5%)
None of these
0
(0, 0)
0
(0%, 0%)
Don't know
7
(7, 10)
4.7%
(3.5%, 5%)
3. Do you positively choose to buy Fairtrade Marked products when possible?
Yes
93
(125, 138)
62%
(62.5%,
69%)
No
57
(75, 61)
38%
(37.5%, 30.5%)
4. Did you know Garstang is the world's first Fairtrade Town?
Yes
147
(199,
190)
98%
(99.5%, 95%)
No
3
(1, 10)
2%
(0.5%,
5%)
5. Do you positively choose to buy locally produced products when possible? i.e. made in Lancashire produce.
Yes
128
(165,
173)
85%
(82.5%,
86.5%)
No
22
(35,
27)
14.6%
(17.5%,
13.5%)
6. Garstang has a community link with a town in Africa.
a. Can you name this town?
Yes
27
(61,
37)
18%
(30.5%,
18.5%)
No
123
(139, 163)
82%
(69.5%, 81.5%)
b. Do you know which country it is in?
Yes
24
(56, 52)
16%
(28%, 26%)
No
126
(144, 148)
84%
(72%, 74%)
c. Do you know what Fairtrade commodity is grown there?
Yes
51
(64, 92)
34%
(32%, 46%)
No
99
(136, 108)
66%
(68%, 54%)
d. Do you think the link provides positive benefits to the Garstang community?
Yes
94
(117, 133)
62%
(58.5%, 66.5%)
No
56
(83, 67)
38%
(41.5%, 33.5%)
7. There are many causes for global poverty but which one of the following would you say was the most significant?
Climate change/natural disasters
6
(16, 11)
4%
(8%, 5.5%)
Overpopulation
35
(40, 48)
23%
(20%, 24%)
Corrupt Governments in developing countries
68
(81, 97)
45%
(40.5%, 48.5%)
Unfair trade
12
(10, 15)
8%
(5%, 7.5%)
Lack of international aid
0
(3, 4)
0%
(1.5%, 2%)
Third World debt
5
(9, 13)
3.3%
(4.5%, 6.5%)
Conflict in developing countries
13
(10, 11)
8.6%
(5%, 5.5%)
Lack of education in developing countries
5
(10, 14)
3.3%
(5%, 7%)
None of these
2
(0, 2)
1.3%
(0%, 1%)
Don’t know
4
(21, 14)
2.6%
(10.5%, 7%)
8. Do you think the western world is doing enough to end global poverty?
Yes
50
(51, 37)
33.3%
(25.5%, 18.5%)
No
100
(149, 163)
66.7%
(74.5%, 81.5%)

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