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Garstang Fairtrade Town

Garstang The World's First Fairtrade Town

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Cafedirect Challenge Results

  PREFERENCE Total Tested
Cafedirect Brand X Non
Test 1 01/07/95 Numbers 14 7 9 30
Percentage 47% 23% 30%
Test 2 27/07/96 Numbers 23 11 7 41
Percentage 56% 27% 17%
Test 3 26/10/96 Numbers 7 2 4 13
Percentage 54% 15% 31%
Test 4 22/03/97 Numbers 15 11 4 30
Percentage 50% 37% 13%
Test 5 26/04/97 Numbers 16 13 11 40
Percentage 40% 32.5% 27.5%
Test 6 17/05/97 Numbers 23 18 5 46
Percentage 50% 39%< 11%
TOTAL NUMBERS 98 62 40 200
PERCENTAGE 49% 31% 20%

Venues


Test 1 on 01/07/95 -        At Booths supermarket, Garstang.

Test 2 on 27/07/96 -        At  Oxfam Shop, Market Square, Preston.

Test 3 on 26/10/96 -        At One World Fair, Canterbury Hall, Preston.

Test 4 on 22/03/97 -        At Methodist Church Hall, Garstang.

Test 5 on 26/04/97 -        At Booths supermarket, Garstang.

Test 6 on 17/05/97 -        At Safeway supermarket, Garstang.

 

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