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Garstang Fairtrade Town

Garstang The World's First Fairtrade Town

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Fairtrade and Ghana Link Survey 2008


GARSTANG SURVEY 2008 (2001) RESULTS

Local people.
Sample size 200 (104)

Others.
Sample size 11(22)

number

percent

number

percent

I would like you to look at the symbol on this card and tell me whether you recognise it or not? (Show Fairtrade Mark without text, but including word 'Fairtrade').

Yes

185
(74)

92.5% (71%)

9
(5)

81% (23%)

No

15
(30)

7.5% (29%)

2
(17)

18% (77%)

2. Which of these definitions do you think best describes what this symbol stands for? You can choose as many or as few as you wish.

Good value for UK shoppers

13
(24)

6.5% (23%)

2
(2)

18% (9%)

A better deal for third world producers

176
(66)

88% (63%)

10
(6)

81% (27%)

Brand name

4
(5)

2% (5%)

1
(2)

9% (9%)

An independent endorsement (consumer guarantee)

1
(2)

0.5% (2%)

1
(0)

9% (0%)

Consumer protection

2
(6)

1% (6%)

0
(0)

0% (0%)

Oxfam

5
(15)

2.5% (14%)

2
(3)

18% (14%)

Traidcraft

7
(9)

3.5% (9%)

2
(6)

18% (27%)

Office of Fair Trading

9
(11)

4.5% (11%)

0
(4)

0% (18%)

None of these

0
(1)

0% (1%)

0
(0)

0% (0%)

Don't know

10
(11)

5% (11%)

1
(9)

9% (41%)

3. Do you positively choose to buy Fairtrade Marked products when possible?

Yes

138
(68)

69% (65%)

10
(6)

90% (27%)

No

61
(36)

30.5% (35%)

1
(16)

9% (73%)

4. Did you know Garstang is the world's first Fairtrade Town?

Yes

190
(95)

95% (91%)

9
(15)

81% (68%)

No

10
(9)

5% (9%)

2
(7)

18% (32%)

5. Do you positively choose to buy locally produced products when possible? i.e. made in Lancashire produce.

Yes

173
(92)

86.5% (88%)

n/a

n/a

No

27
(12)

13.5% (12%)

n/a

n/a

6. Garstang has a community link with a town in Africa.
a. Can you name this town?

Yes

37

18.5%

n/a

n/a

No

163

81.5%

n/a

n/a

b. Do you know which country it is in?

Yes

52

26%

n/a

n/a

No

148

74%

n/a

n/a

c. Do you know what Fairtrade commodity is grown there?

Yes

92

46%

n/a

n/a

No

108

54%

n/a

n/a

d. Do you think the link provides positive benefits to the Garstang community?

Yes

133

66.5%

n/a

n/a

No

67

33.5%

n/a

n/a

7. There are many causes for global poverty but which one of the following would you say was the most significant?
(> 100% surveyor error)

Climate change/natural disasters

11

5.5%

4

36%

Overpopulation

48

24%

1

9%

Corrupt Governments in developing countries

97

48.5%

3

27%

Unfair trade

15

7.5%

1

9%

Lack of international aid

4

2%

0

0%

Third World debt

13

6.5%

0

0%

Conflict in developing countries

11

5.5%

0

0%

Lack of education in developing countries

14

7%

1

9%

None of these

2

1%

0

0%

Don’t know

14

7%

1

9%

8. Do you think the western world is doing enough to end global poverty?

Yes

37

18.5%

3

27%

No

163

81.5%

8

72%

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